Us Cinemas Use Digital Signage
To Enhance The Movie-watching Experience

In the early morning of November 3, 2025, we received an email from Alois Ospelt, the theater manager of a well-known local cinema chain in Los Angeles. He stated frankly that in today's world, with the rise of streaming media and increasingly demanding audiences, traditional static poster and signage systems were showing their limitations, and cinemas urgently needed a digital overhaul.

Alois Ospelt's cinema is located in a bustling area of Los Angeles, primarily serving family audiences and movie enthusiasts. In the email, he detailed the limitations of current traditional display systems, such as the inability of static posters to update movie information in real time. Our team conducted multiple video conferences to gain a deep understanding of the cinema's layout and specific pain points, ensuring that the solution was practical.

As a provider specializing in digital display solutions, we quickly assembled a project team and conducted an in-depth analysis of the cinema's needs. We realized that this was not merely a replacement of equipment, but a strategic collaboration to inject new vitality into the cinema space and improve operational efficiency through technology. Through this case study, we gained more insights into cinema digital display upgrade projects.


The Current Predicament Of Cinema Operation
  • Slow Information Updates

    Updating traditional paper posters and fixed display stands is time-consuming and labor-intensive. Information on new film promotions, showtime changes, or promotional activities cannot be synchronized in real time.

    Often, a film has already been released, but the posters have not yet arrived. This not only wastes promotional opportunities but also provides audiences with a poor experience of information lag or even misleading information, seriously affecting the professional image and operational flexibility of cinemas.



  • Weak Visual Appeal

    Static posters and monotonous light boxes are no longer enough to attract young audiences in the digital age. Traditional promotional materials in dimly lit corridors lack dynamic effects and interactivity, failing to create an immersive viewing atmosphere.

    With competitors adopting digital display methods, the cinema is clearly lagging behind in terms of visual impact and modern brand image, resulting in a year-on-year increase in the loss of young customers.



  • The Ticket Purchase Process Is Complicated

    Traditional ticketing systems rely on manual counters, resulting in long queues during peak hours, a poor customer experience, and cumbersome steps such as seat selection and payment, which are particularly unfriendly to first-time visitors or the elderly.

    Complex processes not only extend waiting times but also increase the risk of errors, such as improper ticket allocation. Simplifying the ticket purchase process and enabling quick operations through self-service kiosks can improve customer satisfaction and repeat visit rates.




Digital Signage Types Suitable For Cinema Deployment
  • Digital Standee Display

    A digital standee display is an ideal entry point for promotional purposes. It can continuously play high-definition trailers, daily showtimes, ticket prices, and member discounts, with dynamic and eye-catching visuals.

    The backend can remotely update content with a single click, ensuring real-time accuracy. Its vertical design saves space and effectively guides foot traffic, attracting audience attention immediately.


  • Digital Wall Display

    Deploying ultra-narrow bezel digital wall displays on the walls of the cinema corridor creates an immersive digital poster wall, capable of playing ultra-high-definition movie specials, character trailers, or art posters, creating a strong sense of visual immersion.

    Simultaneously, it can also be used to display real-time box office data and social media interactive content, transforming the monotonous corridor into an experiential space full of storytelling and engagement.


  • Interactive Digital Kiosk

    The integrated touchscreen interactive digital kiosk is key to optimizing the ticketing process. Audiences can easily browse all screenings, select their preferred seats, complete online payment, and collect their tickets directly—all without human intervention.

    The user-friendly interface and intuitive operation significantly reduce pressure on ticket windows. It also provides cinema navigation, concessions information, and other functions, offering a one-stop service for audiences.

Benefits Of Deploying Theater Digital Signage Devices
  • Making Special Screenings Worth Itself

    Movie Theater Digital Signage provides dedicated promotional slots and full-screen displays for key films and special screenings. Through dynamic videos, director interviews, and behind-the-scenes footage, it delves into the film's selling points, increasing audience anticipation.

    The system supports precise targeting by time slot and region, ensuring sufficient exposure for IMAX, 3D, or preview screenings and maximizing the box office potential of special screenings.


  • Promotional Activities And Discounts

    Package deals, member day events, or holiday promotions can be prominently and frequently highlighted through cinema digital displays.

    Dynamic graphics and videos are more persuasive than static text and can effectively stimulate viewers' immediate desire to purchase.


  • Enhancing the Overall Experience

    The digital visual flow from the entrance to the theater allows viewers to experience a sense of technology and modernity throughout. Real-time and accurate showtime information reduces viewer anxiety, and self-service devices provide greater autonomy.

    High-definition trailers and immersive poster walls serve as a prelude to the viewing experience, deepening viewers' positive feelings towards the cinema brand and significantly increasing repeat purchase rates.

  • Optimizing Queue Efficiency

    The movie theater kiosk directly diverts most of the ticket purchase and collection process from manual windows, allowing audiences to operate in parallel and significantly reducing concentrated queuing time.

    Standing LCD advertising displays clearly guide audiences to the theaters, preventing them from lingering and asking questions. Overall, the flow of people is more orderly and efficient, alleviating service pressure during peak hours and improving the order and environment of the lobby.

The Effect Of Deploying Digital Signage Equipment In Cinemas

After deployment, the efficiency of digital content updates in the cinema lobby increased by over 80%. New movie trailers and promotional activities can be displayed within minutes, completely eliminating the days-long wait for printed materials and revolutionizing the timeliness of advertising.

The visual upgrade was significant. The immersive poster wall created by the digital display wall in the corridors increased the rate of audience photo sharing while waiting by nearly 50%, becoming a popular social media check-in spot. The cinema's overall environment rating improved by 40% in the "modernity" category in audience surveys.

Self-service effectiveness was remarkable. Over 60% of ticket purchases were completed through interactive digital kiosks. The average queue time for tickets during peak hours was reduced from 15 minutes to less than 7 minutes, making the audience entry process smoother and significantly reducing complaint rates.

Overall satisfaction surveys showed a rise from 7.2/10 before deployment to 8.9/10 afterward. Repeat visitor rate increased by 18%, and participation in promotional activities doubled, demonstrating that the digital upgrade significantly improved the cinema's competitiveness.


The Effect Of Deploying Digital Signage Equipment In Cinemas
  • %
    Update efficiency improved by over 80%
  • %
    The overall environmental rating of the cinema improved by 40%.
  • %
    Repeat visitor rate increased by 18%.
Testimonials from Customers

Theater Manager Alois Ospelt:Partnering with Gomany was one of the best decisions I've made in recent years.
Their digital display solutions for cinemas have completely transformed our operating model, resulting in improved box office revenue and customer satisfaction, and a return on investment that far exceeded our expectations.


Alois Ospelt
Cinema Manager

Get Ready to Start Your
Commercial Digital Display Journey!
If you have any needs for digital display, please feel free to contact us!
We will have professional technology to deploy digital signage solutions for you.
Name *
E-Mail *
Company *
Phone/WhatsApp *
Are you a retailer, wholesaler, individual, enterprise or other??
Click to Selec...
retailer
wholesaler
individual
enterprise
other
Please provide product size + function + application scenario + order quantity *

This website uses cookies to improve your experience. Continue browsing representations You agree to use cookies on our website. Privacy Policy

Agree

Contact me